  Acqua Di Parma
With its humble beginnings starting in 1916 in a small perfume factory in the old town center of Parma, Acqua di Parma was a cut above the rest by creating an unusually light, fresh and crisp fragrance that set itself apart from the rest of the strong and aggressive perfumes at the time. Reaching its popularity in the 1930's and 1950's, the fragrance was captivating enough to catch the attention of Hollywood starlets such as Ava Gardner and Lana Turner. Today, Acqua di Parma still stays true to it's core values of beauty, craftsmanship and perfection even as it expands with their Home Fragrance Collection to their Barbiere Collection and even with their line of travel bags and accessories. The spirit of Acqua di Parma remains in five words: quality, creativity, elegance, exclusivity, and selectivity.
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